5° + TCU
Enrollment Branding & Materials • Photography • Website
The Opportunity
After completing a successful BOOST project, 5° partnered with Texas Christian University (TCU) to lead a comprehensive enrollment campaign designed to refresh and elevate the university’s undergraduate admissions experience. From redesigned admissions materials and on-campus wayfinding to social media content, digital advertising, and presentations, the campaign focused on amplifying what makes TCU truly distinct.
At the heart of the work was a clear insight: TCU is an uncommon blend of academic excellence, vibrant urban location, and passionate spirit. To capture this uniqueness, we developed the campaign theme “Only Here,” highlighting the powerful contrasts that define the TCU experience—like big sports and small classes—all in one unforgettable place.
PROJECT SCOPE
Undergraduate Enrollment Campaign
Digital Ads/Social Media Templates
Commercial Video Script
Wayfinding
Campus Visit Presentations
“We’ve engaged 5 Degrees on a number of projects, ranging from one-off ad concepts to entire integrated undergrad recruitment campaigns and they’ve consistently delivered, offering compelling creative that beautifully brings our brand strategy to life. They have the kind of talent that turns briefs into standout work and the kind of teamwork that makes even our most aggressive timelines feel manageable.”
— Kris Copeland | Creative Director
FIRST-YEAR TRAVEL PIECE
SOCIAL GRID
ACCEPTANCE PACKET
ADMISSIONS VISIT DAY DECK
HIGH SCHOOL COUNSELOR PIECE