5° + Asbury University
Institutional Website
A Story of Purpose-Led Vision
For more than 120 years, Asbury University has been recognized and respected for a distinctive commitment to academic excellence and spiritual vitality. Recent years have seen much momentum at Asbury from the combination of increased enrollment, new academic offerings, strategic partnerships, and community engagement initiatives. As a result, the AU enrollment and marketing team recognized a growing need to address several priorities related to the institution’s website.
Asbury’s strategic communications team partnered with 5° Branding for a complete website redesign, content strategy, and transition to a cloud-based WordPress hosting service with 24/7 technical support. The new Asbury website needed to accomplish many things, such as
improve content strategy through consistent, engaging program content,
elevate AU’s academic excellence and impressive student outcomes,
improve global navigation and overall site structure,
extend and enhance the visual brand for a consistent user experience,
leverage the AU team’s strong media library and internal capabilities,
implement key student segment strategies from recent research efforts, and
extend current recruitment messaging throughout the site.
“The new Asbury.edu site is a game-changer for enrollment. Prospective students now experience a much clearer, more compelling digital journey — one that reflects who we are… and makes it easier to explore programs, connect with admissions, and take next steps. In a highly competitive market, this site helps us stand out and better serve both students and parents who are making one of the most important decisions of their lives.”
JENNIFER McCHORD, Vice President of Enrollment & Marketing
Asbury University
