INSTITUTIONAL BRANDING

Your brand is simply the stories you tell and the stories that get told about you.

And stories have power—power to move people and change lives for good.

Authentic branding takes time. In fact, the work is never really finished. We help our clients in this ongoing work through a proven process. Make a plan. Execute the plan. See what works. Learn from what didn’t. Revise the plan. Repeat.

It’s actually a lot more fun than that sounds when you do it right. And your school’s brand is worth doing it right.

Our Approach

  • MARKET RESEARCH

    Our Global Positioning Survey, focus groups, and discovery process will uncover how your college is perceived by those who matter most.

  • BRAND POSITIONING

    We take your unique differentiators and multiply them by your aspirations to amplify a brand positioning strategy that is authentic and will resonate.

  • CREATIVE EXECUTION

    Every institution wants to stand out, be recognized, and offer value. We help you share the best version of yourself to get noticed and engage your audiences.

KEN DALY | President, St. Thomas Aquinas College

“We know that our students, alumni, and employees are our true brand ambassadors, so our new brand refresh captures what we offer to our students. I see our students’ passion, creativity, and futures ignited when I walk around our campus and when I teach them in the classroom. Our new brand platform showcases our distinctiveness in a way that only we can.”

Chip Hinton

RICHARD “CHIP” HINTON | Former Assistant VP of Enrollment, CARROLL COLLEGE

“Searching for the right consultant to assist with communicating our brand is like agreeing to pose naked in front of a professional photographer. There are no secrets. If you’re smart you get professionals who make you feel comfortable being who you truly are (scars and all) and the outcome is authenticity. That is what 5° provided for the team at Carroll College. We were pleased with the process. We are ecstatic about the outcome. We are grateful for the enduring relationship.”

WILLEM DE RUIJTER | VP Enrollment and Marketing, Geneva College

“We asked 5° to meet an aggressive timeline, work extremely collaboratively, and provide us with a new brand identity that spanned 175 years of history yet communicates clearly today. The short answer is they delivered on all these things. They were receptive to our extensive feedback and partnered with us on creating the best brand for Geneva.”

Featured Work

Geneva College

A Christ-centered academic community in western Pennsylvania governed by the Reformed Presbyterian Church of North America (RPCNA), Geneva College is committed to the advancement of faith and learning integration. Geneva partnered with 5° Branding to develop a renewed brand identity for reaching targeted audiences and furthering the College’s strategic objectives.

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St. Thomas Aquinas College

When St. Thomas Aquinas College set out on a brand refresh initiative, the leadership team had clear and carefully defined goals—to renew the energy and focus of the College, improve brand position and reputation, and increase awareness and enrollment.

Wisely, this team started with the “why”—Why would a prospective student choose St. Thomas Aquinas College?

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Carroll College

Set in the extraordinary beauty of the Montana Rocky Mountains, Carroll College is an academically distinguished institution of higher education.

To attain the goal of raising awareness with key audiences, Carroll partnered with 5° Branding to develop a new branding and communications strategy. 

See the Project