Prospective college students are eager to experience your campus as up-close as possible before they visit in person. With today’s technology and widespread use of video, you can deliver remote engagement like never before. 

Yes, they’re reading your direct mail and your email messages. And if that gets their interest, what’s the next step for a prospective student? Far-and-away, your website.

You already know that high school students and their parents are using college and university websites as an opportunity to form one of their earliest opinions about an institution. They’ll even remove a college or university from their list based on a poor website experience.

If you work in admissions and enrollment, you’re moving quickly to connect with students wherever they are. Though a strong digital strategy is essential, print holds a critical place in reaching your audience. There’s certainly no substitute for a tangible take-away piece when meeting with students in person. And while email is the primary preferred means of initial communication for 49% of students, preference for direct mail is still strong, at over 37% (Ruffalo Noel Levitz).

No doubt, though, the Gen Z attention span for print is limited—so it’s more important than ever to make every page count. 

Does your institution's brand need a 180° shift?

Probably not. When evaluating your marketing approach, it’s tempting to think about doing something entirely new. Different. Out-of-the box. Powerful. And yes, likely expensive.