5° + Point University
Enrollment Branding & Materials • Photography • Website (coming Spring 2024)
The Opportunity
Point University has big dreams for the school, and more importantly, for its students. Following a successful campus relocation and institutional renaming, Point was poised for growth in both traditional and online programs.
The Plan: What’s in a Name
As leadership has embraced opportunities to advance the University’s mission and identity, Point has collaborated with 5° on consecutive enrollment marketing campaigns. The new campaign utilized a core branding message of “Make Your Point” to recognize that modern students are looking to make an impact with their lives. This messaging served as the inspiration behind every component of the campaign. 5° and Point collaborated on a new website which will be launching Spring 2024.
The Results
The “Make Your Point” branding theme became a rally cry for Point University, establishing a cohesive message throughout the new marketing materials. An engaging viewbook, acceptance poster, and travel pieces, presented the University’s fearless mission. A complementary adult studies brochure and graduate studies brochure seamlessly connected innovative programming.
“5° offered creative approaches that led to amazing finished products!”
— Dr. Stacy Bartlett | Vice President