5° + Campbellsville University
Marketing Research • Enrollment Branding & Materials • Copywriting • Photography
The Opportunity
Campbellsville University is a comprehensive Christian institution that offers non-credit technical programs, along with certificates, associate, undergraduate and graduate programs. Coursework is offered from the central campus, regional campuses, and online. Reaching an ever-growing range of student interests, Campbellsville sought to build on momentum, showcasing the university’s core mission clearly and effectively.
The Plan: A New Twist on a Trusted Theme
The partnership between 5° and CU has spanned five admissions branding campaigns centered around the university's proven tagline “Find Your Calling.” New materials utilized innovative photographic features and modern design to show off Campbellsville’s forward-thinking spirit. Messaging personalized the idea of “calling” as “your story-to-be-written.”
The Results
The reimagined “Find Your Calling” theme motivates prospective students beyond job or vocation—to explore their purpose in this world. Messaging and visuals paint a picture of discovering a life path, and the enrollment campaign engages students with “What Will You Find?”
What has the new branding accomplished so far
Despite the unprecedented challenge of launching the new enrollment branding prior to the global pandemic, CU’s fall 2020 enrollment topped 13,500 students, a result described by the University as “a modern-day miracle.”
“5° Branding understands higher education marketing. They’re the experts all of us hope to find.”
— Ed Goble | Creative Director