Higher Ed Marketing TruthsWorkshop
The Truths are a framework to help bridge the gap of understanding about marketing.
We recently led the marketing team at Baylor University through the Higher Ed Truths Workshop.
Over the last few years, Ryan Morabito, veteran higher education thought leader, has been offering insight to marketing leaders via LinkedIn. Each post starts with “I’m going to tell you another truth about higher ed marketing…” followed by short, direct, punchy tips and examples from thriving institutions. Over 1,000,000 views and dozens of workshops later, these Higher Ed Marketing Truths have coalesced into a framework to help marketing leaders both assess and improve the effectiveness of their efforts.
Interested in bringing the Truths to your campus?
In our time together, we will walk through the 10 Higher Ed Marketing Truths with your team, cabinet, or other key stakeholder group. You’ll take our diagnostic tool and receive your own personalized Truths scorecard and recommendations. See what others have said.
Two ways to bring the Truths Workshop to campus
Virtual Workshop
• 2-hour live video discussion of the Top 10 Higher Ed Marketing Truths with team, cabinet, or other key stakeholder group
• Truths Scoring Diagnostic
• Real-time Scoring and Comparative Review
• Follow-up Score Report and Recommendations
On-campus Workshop
• Campus visit includes half-day workshop
• Two in-person group discussions of the Top 10 Higher Ed Marketing Truths with team, cabinet, or other key stakeholder groups
• Truths Scoring Diagnostic
• Real-time Scoring and Comparative Review
• Follow-up Score Report and Recommendations
