Shape your Story.
Extend your Reach.

You already know your school has a distinct, compelling identity.
But does everyone else?

REACH mines your college or university for gold and equips you to share what shines. Through a research-rich discovery process, 5° Branding will identify the differentiators and benefits, known as “brand pillars,” that your institution has to offer and help create a clear message for both internal and external audiences.

The REACH process identifies, explores, and frames standout features into a unified, unique brand from academic offerings to community life and career readiness to heritage hallmark

Every REACH project receives a Messaging Map that includes:

  • Brand pillars

  • An internal messaging guide

  • Supporting content 

  • A word bank of descriptors, main ideas, and actions

Working with 5° is a collaborative, creative endeavor that feels like a group project you actually want to do—with partners you can trust both to bring their best and to bring out your best.

REACH pricing starts at $10,000.

Let’s Shape Your Story

Are you confident that you understand the identity of your institution, but you’re struggling to share it with the world?

5° will take your internal story and transform it into a clear, compelling narrative that can be told everywhere from viewbooks to social media posts.

Do you already have survey data, focus group reports, or market analysis?

5° Branding will analyze your institution’s research, identify your brand pillars, and create a messaging map that prepares you to communicate the standout features of your institution.

“We needed 5° to validate that we were interpreting our research the right way, and turn that research into a messaging framework that would be unique to Saint Vincent in the competitive space of private, faith-based higher education… The messaging framework now shines through all of our admissions print materials, our website, our new virtual tour, our legacy media and digital ad campaign, and all other messaging seen by our core audiences for recruitment.”

: SIMON STUCHLIK | VP OF MARKETING, SAINT VINCENT COLLEGE

Each REACH project receives a Messaging Map that includes brand pillars, an internal messaging guide, supporting content, and a word bank of descriptors, main ideas, and actions.