ENROLLMENT MARKETING
Attract, enroll, retain more students of the right students.
“Bring in next year’s class.” Opportunity or challenge?
The truth is it’s both. The pressure for the Office of Admissions to deliver next year’s class can be daunting. 5° consistently helps schools bring in right-fit students and reach enrollment goals. With years of experience, both from an institutional and agency perspective, we can provide enrollment strategies and creative solutions to help move the enrollment needle.
Our Services
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ENROLLMENT STRATEGY
Communication Flow Review and Strategy
Print/Email Sequencing
Acceptance Strategy
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CREATIVE DEVELOPMENT
Thematic and Visual Concept
Copywriting
Photography/Videography
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CAMPAIGN DELIVERABLES
Print: Search, Viewbook, Affordability, Transfer, International, Parent, Direct Mail/Email
Travel Branding: Road Piece, Die-Cut, Displays
Academic Department/Program Tools
Campus Visit Tools
Acceptance/Celebration Tools
REBECCA O’BANION, ED.D. | Vice President for Advancement, University of Mary Hardin-Baylor
“When I read some of the storytelling that 5° produced after they came to campus, I was overwhelmed. They somehow captured the essence of who we are in that visit and told our story in a compelling way in a few words.”
HEATHER LEVESQUE, PH.D. | AVP & Exec. Dir. of Undergrad Admissions, East Tennessee State University
“Working with 5° has been unlike any vendor partnership we’ve had. We genuinely feel like they’re team members in our own office. They know our institution, they are attuned to our audience, and their expertise in design and storytelling have allowed us to share the ETSU story the way it deserves to be told. What we’ve created with 5° has been transformative.”
Featured Work
University of Mary Hardin-Baylor
Founded in 1845, UMHB is older than the state of Texas—how’s that for legacy? The university’s leadership engaged 5° in a comprehensive brand audit and refinement followed by a fresh enrollment marketing campaign.
East Tennessee State University
After working with 5° on a new enrollment campaign, and in their first post-pandemic class, ETSU celebrated a 12 percent increase in first-time freshman enrollment. What was the secret to their success? Essentially, it was about effective teamwork.
Campbellsville University
Home to more than 13,000 students, Campbellsville is a Kentucky-based Christian University that continues to prepare students for a lifetime of impact. The partnership between 5° and CU has spanned five Admissions campaigns centered around the University's bold mission of “Find Your Calling.” With a main campus in Campbellsville and regional centers across the state and beyond, CU wanted a campaign that would build on their momentum to provide Christian education across the region for everyone.
